Bigg Boss Tamil season 6, which kicked off with a grand launch, is once again being hosted by 'Ulaganayagan' Kamal Haasan, and has once more come out on top as the people's favorite television show. The smash-hit Tamil reality TV show has witnessed the highest viewership over the past five consecutive seasons and elevated Star Vijay TV in Tamil Nadu among the Tamil satellite channels. Bigg Boss season 6 is currently streaming on Disney+ Hotstar round the clock on all days of the week apart from the regularly televised show timings on Star Vijay and the massive promotional campaign across Tamil Nadu has created a huge buzz to date for the show. In that light, among the campaigns, the below on-ground activities are set to create a new milestone in terms of promotions for the Bigg Boss Tamil 6: 

Bigg Boss 6 marks the return of Kamal Haasan, who is hosting the show for the sixth time. 

The pre-launch promotions for the show are in full swing with many on-ground activities happening across Tamil Nadu.

Bigg Boss Eye Installation – a 6-feet eye-capturing has been installed in four prominent locations in four major cities (Coimbatore, Chennai, Madurai, and Trichy). A camera in the center of the eye is connected to an LED TV fixed next to the installation, which has allowed patrons to look at themselves on the screen, while also answering the questions such as the animal traits they would embody to emerge victorious inside the Bigg Boss house. 

Bigg Boss Mall Activation – For the first time in the show's span of six seasons, the voice of Bigg Boss made an appearance outside the house, which left many people surprised in the middle of Forum Vijaya Mall where he asks patrons to do a specific task for him. The entire set was amplified by a huge LED setup split into 9 different screens with 8 cameras that captured the patrons who performed the task on the center stage. 

A huge installation of Bigg Boss Tamil season 6 eye is also mounted on the foot overbridge in the busy Indira Nagar junction at Old Mahabalipuram Road (OMR), Chennai.