History has been created at the cinemas as films like 'Superstar' Rajinikanth's Jailer (Tamil), Sunny Deol's Gadar 2 (Hindi), Akshay Kumar's OMG 2 (Hindi), and 'Megastar' Chiranjeevi's Bholaa Shankar (Telugu) have set the cash registers ringing by collectively grossing nearly 400 crores at the box office, the Multiplex Association of India (MAI) and Producers Guild of India (Guild) announced in a joint statement on Monday, August 14. Their statement further said that the four films have set a new all-time theatrical gross box office record in Indian cinema's 100+ year history drawing 2.10 crore moviegoers to theatres across the country, which in turn is also the highest combined admissions record in the last 10 years. The Producers Guild of India and Multiplex Association of India also announced that 11th-13th August was its busiest single weekend post re-opening thus validating that the cinema industry is back in full action.
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Shibasish Sarkar, President of the Producers Guild of India, said, "Mainstream storytelling executed in the right way has resulted in the box office records being shattered. A massive achievement like this is a result of an incredible filmmaking team, with cast and crew coming together to create a truly special movie-going experience. The turnout at theatres has infused a new energy in our Industry, audiences are responding in numbers we have not seen for a very long time, even the early morning shows are getting sold out. This weekend has been a wonderful experience for people who love the mainstream Indian films."
Likewise, Kamal Gianchandani, President of the Multiplex Association, said, "It was a historic weekend, it proves once again that India loves going to the movies to see great films. This weekend is also an undeniable demonstration of Cinemas being the ultimate place to be part of a shared experience. Cinemas across the country would like to thank and congratulate our Filmmakers and Studios for pushing the boundaries to deliver unforgettable storytelling. This weekend shows that movies and cinemas are back in a big, big way. We look forward to this momentum continuing in the rest of 2023."
Cinemas make history as JAILER, GADAR 2, OMG 2 and BHOLA SHANKAR together create sensation at the Box Office.— Multiplex Association Of India (@MAofIndia) August 14, 2023
Multiplex Association of India (MAI) and Producers Guild of India (Guild) announce record breaking numbers pic.twitter.com/f6ISfJEyX8