Big Change in IPL 2023 | Hotstar loses in auction | here is where you can watch the matches from next year!
The Indian Premier League (IPL), also officially known as TATA IPL for sponsorship reasons is a professional men's T20 (Twenty20) cricket league, contested by ten teams named after Indian cities and Indian states. The league was founded by the BCCI (Board of Control for Cricket in India) back in 2007. This cricketing event is usually held between March and May of every year and is one of the most-watched sporting events in the world.
There have been fifteen seasons of the IPL tournament so far since it started and the current IPL title holder is the Gujarat Titans who dominated the 2022 season. A lot of preparations go behind making IPL a grand success every year. A huge event such as this requires a lot to go over each year for which planning must be done months, or even years prior. The business of making IPL relevant in today's society is challenging as the target audience in this generation is difficult to please. But the management has yet again managed to go forth with their respective decisions that will still make IPL something to look forward to.
The scheme for the next five years of successful and entertaining cricketing has been laid out. The television network channel Star Sports India has renewed its partnership with IPL and will continue streaming live matches for the television fanatics. While Hotstar has been the primary and official online platform to have acquired the streaming right for all these years, their contract has now come to an end. Instead, the media company Viacom18 Media Private Limited has bagged the Digital rights of India and will henceforth stream all matches on their OTT platform Voot. The official Twitter handle of IPL took to Twitter and confirmed these newly established renewals and prospects. They wrote, "Thank you, @StarSportsIndia for renewing the partnership! Welcome on-board @viacom18 and @TimesInternet. This is just the start of a promising 5-year journey. We can't wait to get going. #TATAIPL "
— IndianPremierLeague (@IPL) June 14, 2022