Director's tactic!

We have heard about the director's touch but this term is something new in the world of showbiz.�To�add a realistic touch to�the characters in his�film Aayirathil Oruvan,�director Selvaraghavan has tried something really novel. He has worked along with designer Erum Ali to deglamourise the looks and attire�for hero Karthi. Karthi appears in a�tattered outfit throughout the thriller. And Erum has not found the job easy. Deglamourising Karthi was the most demanding assignment for the designer.