After considering several actresses like Shruti Haasan and Taapsee, the makers of Allu Arjun's forthcoming film Iddarammayilatho have finally zeroed in on Richa Gangopadhyay as the second fiddle. This is the first time Richa sharing screen space with Allu Arjun.

The film, launched on Wednesday, has Amala Paul as the heroine. Directed by Puri Jagannadh and produced by Bandla Ganesh, Iddarammayilatho will commence in November and the majority of the shooting will take place in Barcelona (Spain).