Dev D invitations with condoms

How far can a Bollywood movie's promos go? As far as packing condoms in premiere invites, say the makers of Dev D. Yes!!! In an unprecedented, never-before-heard promotional campaign, the makers of Dev D packed condoms inside their premiere invites. This promo, say the crew, is to stick to the theme of the film. Director Anurag Kashyap seems to have already tried every other angle to lure viewers into the mood and theme of the film.

With Dev D, Bollywood has witnessed all kinds of new promotional strategies and campaigns. Initially, the team introduced Lustline – a phone line�over which�adults can call and hear Chanda talk dirty to them. Then, they launched the Dev D Mobile Game to entertain viewers and attract them into the story of the protagonist Dev. But the invitation for the premiere of the movie has been the most rebellious. Every invitation card had a condom packed�with it. This was done to in keeping up with the plot of the movie, say the makers. Invitees were taken aback by this outrageous promo.

We can decipher only one thing from this invite – anything can happen in a Bollywood promo. We do hope the movie does well at the box office.