There is no doubt that director SS Rajamouli's magnum opus Baahubali has become a brand by itself. Now a character entertainment company Graphic India has collaborated with producers Arka to expand the brand across formats including comic books, novels, animation and gaming. “Baahubali is a big world, out of which the films are just a small part. There are many more stories to be told. There are many areas in the film that were skimmed over that will now be explored. I’ll be overseeing everything,” Rajamouli was quoted saying. The transmedia expansion will begin with two graphic novels, which is in post-production stage.
