Goa Fest, one of the biggest advertising festivals in India, concluded in Goa recently! The most interesting fact is that Dhanush's Kolaveri track, which created a global phenomenon, picked up two awards at the Goa Fest this year. The song was widely appreciated for its promotional campaign and for rewriting the history of music industry. The song won gold and silver at the prestigious award ceremony. Sony Music along with their digital partners Jack in the Box uploaded the song on You Tube and within days it become a rage.
And the rest as they say is history!
