Vijay: Latest brand ambassador of Jos Alukkas

After Suriya, Vikram and Prakashraj, it's the turn of Ilayathalapathy Vijay now. Thrissur-based jewellers Jos Alukkas & Sons has roped in actor Vijay as its brand ambassador. The company previously had yesteryear actress Sridevi and Tamil actress Sneha as its brand ambassadors.

At present, Jos Alukkas & Sons�has 19 large format retail stores in Kerala, Tamil Nadu and Karnataka. The company also unveiled its new brand identity and the all-new avatar had been designed to set the Jos Alukkas brand apart from other entities sharing the same name.