Trisha's picture for social message!

Usually, we�see actors representing various consumer brands and labels. But for the first time, Trisha’s name and popularity has been used by�four elderly gentlemen to spread awareness regarding the usage of flex banners and digital boards for advertisements.�To highlight the wastage of resources and the uselessness of these ad materials, industrialist Prabhakaran, landlord Kanthasamy, cloth retailer Azhagesan and retired village administrative officer Karunakaran have printed posters with Trisha's photo and have pasted them in and around their native village Vilathikulam in Tuticorin. The posters carry a birthday wish for Trisha and are�signed by the four people, mentioning them as 1958 S.S.L.C. students. “The sarcasm implied propagated the message,” say the result-oriented quartet.

What a purpose!