The Zee Bus
By Prasanna Singh | Galatta | March 24, 2009 00:00 AM IST
The Zee Bus
BIG Reach, the event management wing of BIG FM, has come up with a unique idea to promote Zee Tamil TV channel. It has started a bus service (from March 20th) whose passengers are Zee Tamil and its programmes! Their destination – your home! Every day, this bus will be plied on a new route to make sure it covers every corner of city by the end of its service. DJ Dheena or Kavya will be aboard the bus to promote the channel and its programmes! So, be hooked to BIG FM to know which area the bus will visit soon!