'Thalapathy' Vijay's Varisu has taken theatres by storm as the film directed by Vamshi Paidipally under Dil Raju's Sri Venkateswara Creations banner and released ahead of the Pongal festivities opened to a staggering audience turnout everywhere. The family entertainer also stars national sensation Rashmika Mandanna and features Thaman's chart-topping music, and is the first-ever occasion both of them have boarded a project with the Tamil superstar. With the film now out in theatres and set for a strong showing for the next few days till the Pongal holidays come to a conclusion, BARC India (Broadcast Audience Research Council India), a tech & insights body tracking the TRP ratings of television programs, has now has officially released the analytics of the Varisu audio launch, which was held at the Jawaharlal Nehru Indoor Stadium in Chennai and later broadcast on Sun TV.
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The Varisu audio launch, which garnered a spectacular response during its live ceremony held on December 24 and the television telecast on January 1, turned out to be a huge success and has received a phenomenal response. The celebrity management company, The Route, owned by Jagadish, Vijay's manager and the co-producer of Master, has now released the details of the gala event based on the analytics provided by BARC India. The Route took to Twitter and informed fans that the Varisu audio launch recorded 12.90 Television Rating Point (TRP) / Television Viewer Rating (TVR) points and 10.37 million impressions across Tamil Nadu and Pondicherry during its broadcast on Sun TV between 18:30 and 21:55 hours on New Year Day. Based on BARC's latest statistical analysis research survey report, Vijay has once again proven that he is indeed a major draw among audiences of all ages and the response to Varisu in theatres as well is yet another testimony. Check out The Route's tweet below:
#VarisuAudioLaunch hits 12.90 TVR & 10.37M impressions 🔥#Thalapathy @actorvijay sir @directorvamshi @SVC_official @MusicThaman @7screenstudio @SunTV #Varisu #VarisuPongal #BlockbusterVarisu pic.twitter.com/wDqXbwaP2H
— TheRoute (@TheRoute) January 12, 2023
