Replacing Bollywood actress Deepika Padukone, actress-singer Shruthi Haasan has signed to be the new brand ambassador of leading saree brand Kalanjali. Deepika was endorsing the brand for a few years.

Besides Kalanjali, Shruthi is endorsing two other commercial products currently such as Cornetto and Videocon Home Appliances. This is the first time Shruthi is endorsing a saree brand, which is hugely popular in South India. Shruthi has recently shot the ad in Bangalore.