Sony Music's marketing strategies!
By Ajay Kumar R | Galatta | July 28, 2009 00:00 AM IST
Sony Music's marketing strategies!
Sony Music made a grand entry into Kollywood with Dasaavathaaram last year, and after that, there has been no looking back. The music�company is on a signing spree and�is more than willing to work closely with big banners.
Some of the most recent superhit songs from many films like Vaaranam Aayiram, Modhi Vilayadu, Naadodigal, Kanthaswamy and Aayirathil Oruvan are all under the Sony brand label.
When it comes to audio promotion, there is no company like Sony Music. Meticulous planning and marketing are their strong points. The company is well -known to promote music through many innovative means and they are certainly a cut above the rest.
They have the best marketing team and a case in point is fans who bought Modhi Vilayadu CDs got it autographed by the Colonial Cousins. This is just one example of their style of music promotion.
