After back-to-back hits, Sivakarthikeyan has become one of the most wanted stars in Kollywood. However, his debut director Pandiaraj has apparently revealed that along with the stardom, the actor has become pricey too. In an interview to a leading daily, the director said, "My banner Pasanga Production has to grow to a certain level to pay what Sivakarthikeyan demands these days! It is such a huge sum that my company cannot afford to pay his remuneration now”.