Ever since the launch of Raja Rani, director Atlee has been creating a buzz among Kollywood movie buffs through innovation promotional idea. And now the trailer of the film, which was released recently, has received more that 10 lakh hits on YouTube in just four days. The star cast , the concept, the music and the innovative marketing promotions has invoked an unprecedented interest, that is evident in the record viewing of the trailer in such a short time.

Looks like fans can't wait anymore to watch the sizzling chemistry of Nayantara and Arya on screen.

Scroll down for trailer.