Cheran is back into direction with his 10th venture JK Enum Nanbanin Vaazhkai. Now, Cheran has opted a new way to promote his film. Recently, the director had teamed up with Kungumam for this Diwali special and gave a free audio CD of 3,00,000 copies with the magazine. Now, the director is conducting a JK FEST 2013 for all the colleges in Chennai to make them express their passion and talent towards the film industry.

This fest comprises of two competitions, where 'Act the Rhythm' is open for all the departments and 'Dream Vision' is open only foe media students (Visual communication, Mass communication, Electronic Media). The top 3 videos will be attached to the film in theatres and would be awarded with prizes.

As a Diwali special, you can also expect JK crackers as Cheran has tied up with a company for 2,00,000 exclusive gift boxes.

-- By Janani.K