The International Indian Film Academy Awards, IIFA, are a set of awards presented annually by the International Indian Film Academy to honour both artistic and technical excellence of professionals in Bollywood. Now, the academy has decided to organise an event for South Indian films. The first edition of the event will take place in Hyderabad between January 24-25. Meanwhile, the organisers of IIFA has raised Rs 1 Cr for the Chennai flood victims with the help of their corporate sponsors.
