A.R. Rahman: Brand ambassador of Toyota Etios
Toyota Kirloskar Motors (TKM) has roped in ace music composer and double Oscar winner A.R. Rahman as brand ambassador for its upcoming small car Etios which will be launched in India in December.
"The much-awaited Etios will be launched in December this year, and Rahman as the brand ambassador will endorse the products through various marketing campaigns of the company," Toyota Kirloskar Motors (TKM) said in a statement. The car has been specifically developed for the Indian market and the company is investing Rs. 3,200 crores at its second plant in Bangalore to produce these models.
Commenting on signing up Rahman, TKM Managing Director Hiroshi Nakagawa said: "There is a very strong connection between the product and its brand ambassador, with both being global, innovative, reliable, and a class above quality."
On his association with Toyota, Rahman said: "I believe real quality is created when skill meets dedication, when insight meets inspiration, when passion meets perfection. This is why I am happy to be associated with Toyota. The same values drive Toyota in whatever they do."
