Jiiva has had two releases in 2020 - Seeru and Gypsy - with both films turning out to be average grossers at the box office. The Neethaane En Ponvasantham actor already has films lined up such as Kalathil Santhipom with Arulnithi and his Bollywood debut '83, in which he portrays former Indian cricketer Krishnamachari Srikkanth as part of the 1983 World Cup-winning squad. He recently kicked off filming on his upcoming next film titled Methavi alongside 'Action King' Arjun. Now, Jiiva has announced that he will be working on a new project once again under his father RB Choudhary's Super Good Films banner. 

Tentatively titled Production No.91, this forthcoming venture coming under the illustrious Super Good Films banner will mark the directorial debut of filmmaker Santhosh Rajan, a former assistant to director Sasi. The shooting for the film commenced on Wednesday (October 21, 2020) with a formal ritual ceremony that was attended by cast and crew. Touted to be a rom-com, the film will see Jiiva opposite Sivappu Manjal Pachai heroine Kashmira Pardeshi and Prayaga Nagra, who have been cast as the female leads, with VTV Ganesh, Siddhique, Sha Raa and many more prominent actors in vital supporting roles. The film's music will be composed by 'Jimiki Kammal' fame Shanavas Rehiman, followed by Sidardh for the cinematography, editing by Ragavendren aka Srikanth, R Saravanan for the stunts, R Mohan for the art direction, costume designs by Vasuki Baskar, Ganesh as the costumer, makeup by Shanmugam, Anburaj for stills, Kabilan for the poster designs, Nagaraj as the production manager and Srinath R as the production designer) forming the core technical team. 

Speaking about the film, debutant director Santhosh Rajan states, "It’s a pleasure to kick-start my journey as a director through a film produced by an icon like RB Choudary sir. He has been the gateway of success for many filmmakers, who made their debut under his production house. I feel elated and blessed to have got this opportunity, which installs a load of positive vibes and confidence in me. While the audiences usually follow the practice of preferring a film based on the star-values and directors, it was Super Good Films that broke the paradigms, thereby guaranteeing the crowds that the films produced by the banner will be a 100% entertainer. It isn’t just about raising the expectations, but has successfully kept the promise for decades, thereby becoming a shining emblem of South Industry."

On working with Jiiva, Santhosh Raja says, "This is double the boon for me. Jiiva sir has been the perfect example of rarest quality, where he has scored brownie points in both offbeat and commercial premises. He owns the mastery of blending mass and class. While assisting director Sasi sir as an assistant in ‘Dishyum’, I was awe-stricken by the quality of performance he delivers on the sets. And today, despite being a successful artiste, especially with the escalation of Pan-Indian star status he is enjoying, he is still the same and down-to-earth, which makes him the most desired actor for any filmmakers to work. I feel blissful to have got an opportunity to direct this film and am looking forward to a great experience."