Actor Vijay Babu who shot to fame with Philps and the Monkey Pen has been glowing with success. Vijay played the role of a teacher and the film became a runaway hit. The actor is also ready to turn producer in association with Sandra Thomas in an upcoming film Kalyanam. The latest buzz in the industry about Vijay is that he has replaced Dulquar Salman. Before one mistakes it for a movie, the actor has been roped in an ad for anti-liquor awareness. The makers inititally planned to cast Dulquar. But since he was too busy with his projects, they have decided to cast Vijay Babu in the ad. The makers have mentioned that Vijay Babu has been chosen considering his increasing popularity among youngsters who are the actual target of the anti-liquor campaign. Vijay will be seen advising a youngster who will be joining the queue to buy liquor from a liquor outlet.