Bollywood legend Madhuri Dixit is now the UNICEF celebrity advocate for child rights. The actress has been supporting UNICEF in the area of child rights over the last year. She has done some key public service announcements for child protection, including messages on prevention of child labour and child trafficking. These have been used extensively as inter-personal communication materials for communities across India.
Madhuri has spent time in understanding the various dimensions of the CRC (Convention on the Rights of the Child) and is a firm believer that every right - survival, development, protection and participation - of every child should be realized with equity.
The actress has now quoted about being a part of UNICEF, "I am honoured to associate with UNICEF in an effort to bring focus to issues concerning women and children in Indian society. As an ambassador for children's rights, I will work hard to give a voice to those who have none. My hope is that through these efforts, we will together change the lives of many in India.
