Having given big hits like Yeh Jawaani Hai Deewani, Barfi and Rockstar, actor Ranbir Kapoor is no doubt one of Bollywood's rising superstars.

But, is this becoming a little expensive for advertisers? Oh yes, we hear that the actor has become pricey about his endorsements. If sources are to be believed, it is said that a biscuit brand had approached him for endorsement and the actor quoted Rs.12 crores for it. However, as he is one of the biggest stars, the ad company gave in to his demands.

Besides, Ranbir was the first and only pick for the ad. His personality and fun attitude was something the makers liked about him and were keen to have him in, which is why they agreed on the huge sum.