Shriya as ambassador of Idea Cellular

Actress Shriya Saran is going truly national. No, this time not with films but with ads. The drop-dead gorgeous glam girl has been signed up as brand ambassador for the widely-popular Idea Cellular company. Shriya�joins Abhishek Bachchan as brand ambassador�of Idea Cellular. No, no they are not doing any ads together (though that may not be such a bad IDEA!)

You may recollect that Idea Mobile has launched funny, interesting and refreshingly new campaigns with Abhishek Bachchan for many months. All the campaigns harped on the smart and intelligent protagonist (Abhi) coming up with an “idea” for a rather bizarre situation and then, executing the idea through his Idea mobile. Abhishek was featured in the campaigns as a cool, funky lad always with a sheepish smile on his face and a brilliant idea in his mind.

The first ad with the gorgeous actress has her doing some cool martial arts moves! So will we see her in more of an action mode? We have to wait to see how the company and its advertising crew project her. Hope Shriya brings cheer and ideas in the new campaigns.