Rajni: Bigger than Hollywood
Rajni is an unstoppable phenomenon to which anyone gets attracted even if he or she does not want to. Rajni’s films are massive crowd-pullers. When a Rajni movie releases in India, it draws all filmgoers, leaving other theatres empty. The effect is drastic on other films releasing at the same time. This is the reason filmmakers and distributors avoid releasing their films around the release date of a Rajni movie.
And that is the reason for Mummy 3’s release being postponed in Tamil Nadu. Everyone was eagerly awaiting the arrival of The Mummy: Tomb of the Dragon Emperor as its news started surfacing, especially after learning about legendary action star Jet Li’s participation in it. But recently, film distributors of The Mummy 3 decided to defer its release in Tamil Nadu as its worldwide release coincided with Kuselan’s release – August 1, 2008. Now, The Mummy 3 will release on August 8, 2008 in Tamil Nadu alone while it releases on its official worldwide release date elsewhere in India.
So it is not just Hollywood films that fear Rajni’s power; Bollywood too has been afflicted by this fear. Shahrukh Khan recently called Rajinikanth and requested him to postpone release of Kuselan’s dubbed version in Hindi after Diwali. The reason? Shahrukh is starring in Billo Barber – Priyadarshan’s Hindi remake of Katha Parayumbol – which releases on Diwali and he does not want this film to pit against Rajni’s Kuselan.
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