A success formula exists in entire Indian cinema where distributors and filmmakers believe will lead them to success. Most would say a new story is needed, a popular hero’s face and a huge budget to make the movie look awesome.

Arjun Reddy in Telugu has blown off every one of these assumptions and proved that success needs creativity, nothing else! The Rs. 4 crore budget movie has collected over Rs. 40 crore in theaters all over India only through positive word of mouth.

It doesn’t feature a popular star, has all new faces and the story is the age-old concept of Devadas but the striking filmmaking and stunning newcomers’ performances pushed it forward.