It has been a week since 'Thalapathy' Vijay's Master teaser was released and has since been the talk of the down. The Lokesh Kanagaraj directorial produced under Xavier Britto's XB Film Creators banner and featuring chart-buster music by Anirudh Ravichander had an electrifying teaser released as a Diwali treat, with the visuals showing a major showdown between Vijay and the film's antagonist 'Makkal Selvan' Vijay Sethupathi was in the offing. With the Master teaser still continuing to trend on YouTube India a week since its release, it has now made a few more ground-breaking achievements. 

The Master teaser has now become the most liked Indian South India teaser/trailer on YouTube with 2.35 million likes and has surpassed the earlier record held by Vijay's Bigil trailer. Vijay's Master teaser is incidentally now officially the most-liked Vijay video ever on YouTube. Late Bollywood actor Sushant Singh Rajput's Dil Bechara trailer is currently the most-liked teaser in India, while Vijay's Master teaser and Bigil trailer are in the second and third positions. Likewise, the Master teaser is currently fifth most-liked teaser/trailer in the world, with Dil Bechara grabbing the top spot with 11 million likes, the Hollywood blockbuster Marvel Studios films Avengers: Infinity War taking the second spot 3.7 million likes, followed by Avengers: Endgame trailer 1 and 2 at third and fourth positions with 3.2 million likes and 2.3 million likes respectively, with the Bigil trailer gaining 2.34 million likes to date. 

It is to be noted that the Master teaser was recently declared to be the most-liked Indian teaser to date, while it also propelled the Sun TV YouTube channel into crossing 10 million (1 crore) subscribers. The 1 minute and 30 seconds Master teaser is still continuing to go strong in its viewership, with the explosive visual promo treat crossing over 36 million views, with more than 300K comments. The numbers only keep getting higher as the teaser has impressed all fans, with many of them watching it on a loop and repeat mode. 

Initially planned to hit screens earlier this year on April 9, Master was postponed in view of the COVID-19 pandemic. Producer Xavier Britto and director Lokesh Kanagaraj have stated that the film will be coming out only in theatres, while reiterating that it is the way for it to be watched. As of now, no specific release date has been announced for Master, with many speculating it to be a Pongal 2021 release. The makers have stated in the past that they will arrive at a decision on releasing the film after looking at the coronavirus pandemic situation. Touted to be a high-octane mass action film, Master also includes Malavika Mohanan as the female lead, followed by Shanthanu Bhagyaraj, Arjun Das, Andrea Jeremiah, Gouri Kishan, Master Mahendran, KPY Dheena, Ramya Subramanian, Azhagam Perumal among others forming the supporting cast.