Rockstar Anirudh Ravichander and Arivu have joined hands together for a special music video titled 'Oosingo' and as the title of the song suggests, it is a Covid vaccination awareness song. 'Oosingo' is a song that has been made to create awareness among the masses about the importance of Covid vaccination. The song has been made in the public interest by Sundaram Finance Group, a leading financial investment service provider. Anirudh Ravichander has composed this track which has lyrics penned by Arivu and both the talents have lent their voices for this song.
Ajay Gnanamuthu of Demonte Colony and Imaikkaa Nodigal fame has directed this music video which has been shot by cinematographer Manoj Paramahamsa. Sathish Krishnan has choreographed the dance moves for this video song which is edited by RC Pranav. Talking about the music video, the first thing that strikes us is the freshness of the video and its style of presentation. Usually, awareness-based videos would have a serious treatment to it because of the message that it carries, but 'Oosingo' has been treated in a fun-filled manner.
Right from the introduction of the characters to the visuals to the final packaging, everything looks fresh and vibrant, giving the audience an uber-cool vibe. The quirky music video starts with Anirudh and Arivu being introduced as the two vaccines - Covishield and Covaxin to fight against the Coronavirus. VTV Ganesh, as the scientist, asks the vaccines to go out and protect the people from the deadly virus. Robo Shankar, Thangadurai, and Cook with Comali fame Bala are seen as the representatives of the virus. The rest of the music video is filled with a good mix of dance and fun moments.
'Oosingo', being a song that is meant to create awareness among the people, carries simple yet effective lines - and Arivu fulfills his job neatly. Anirudh Ravichander has shown us once again that an awareness song can indeed have peppy beats and an energetic mood and 'Oosingo' has got the potential to reach the masses. Due credits to Akshay Sundher and Sathish Krishnan for conceiving this interesting idea which has been presented in a refreshing manner. Check out the Covid vaccination awareness song, 'Oosingo' here:
24/10/2021 07:48 PM
24/10/2021 07:10 PM
24/10/2021 06:11 PM
24/10/2021 05:45 PM
24/10/2021 01:34 PM