A massive film in the making right from the moment of its announcement, Baahubali director SS Rajamouli's next pan-Indian venture titled RRR under DVV Danayya's DVV Entertainment banner and starring Ram Charan and Jr. NTR in the lead roles is gearing up for a mammoth theatrical release on October 13. Billed to be India's biggest action drama, promotions for RRR have gradually begun picking up pace as leading audio labels T-Series and Lahari Music have together announced that they have acquired the film's music rights for the Hindi, Telugu, Tamil Kannada and Malayalam languages. 

Bhushan Kumar, head honcho of T-Series, shares, "It is one of the biggest films we are partnering on.  As a viewer, I have always admired SS Rajamouli's body of work and revered MM Keeravaani's music. I'm thrilled to be associating with RRR because it's the biggest film that will release this year. The music is outstanding and I'm sure the audience will love it, too." Likewise, Manohar Naidu, Chief of Lahari Music, states, "I have personally admired all of MM Keeravaani’s music from the last 3 decades and have also admired SS Rajamouli’s great body of work. This is by far the biggest film of the year. As a music lover the music is amazing. I am sure the audience will just love it."

Featuring music by MM Keeravani, SS Rajamouli's RRR is currently being shot in Hyderabad with Ram Charan and Jr. NTR, who are joined by Bollywood stars Ajay Devgn and Alia Bhatt and, Tamil actor Samuthirakani cast in pivotal roles, with Irish actors Ray Stevenson and Alison Doody as the antagonists. The upcoming period action film will also include Olivia Morris, Shriya Saran, Chatrapathi Sekhar, Rajeev Kanakala, among others and is reportedly being made at a budget of 350 crores.

Watch the RRR music announcement video below: