Mahesh Babu has been choosing his roles very carefully in recent years. He is enjoying a good success streak that he has never had in his career before, that gives him extra reasons to be cautious. His last film was Sarileru Neekevvaru, with director Anil Ravipudi which was jointly produced by AK Entertainments, GMB Entertainments and Sri Venkateswara Creations. Mahesh Babu played the role of an Army Major for the first time in his career. Rashmika Mandanna played the female lead and veteran star Lady Superstar Vijayashanti also made a comeback to Cinema, with this Sarileru Neekevvaru. 
Following the massive success of Sarileru Neekevvaru, Mahesh Babu is all set to team up with director Parasuram of Geetha Govindam fame. Gopi Sundar takes care of the music department for this film. Now the latest report suggests that Keerthy Suresh is in talks to play the female lead for this yet to be titled family action entertainer. This 37 films of Mahesh Babu will be produced by 14 Reels Plus in association with Mythri Movie Makers.