A show that has captivated the imaginations of fans around the country, the smash hit reality TV program Bigg Boss has been enjoying massive success in all the versions it has been telecast. As fans await the launch of the fifteenth season in Hindi, the subscription video on demand service giant Voot has now officially announced a digital version of the show titled Bigg Boss OTT, which will be streaming in August over a period of six weeks and will once again be bankrolled by Endemol India.
Speaking about the launch of Bigg Boss OTT, Ferzad Palia, Head of Voot Select states, "At Voot, experiences and innovation around content are at the forefront of our strategy. 'Bigg Boss' has witnessed tremendous success over seasons and has grown to become India's biggest entertainment property. The launch of Bigg Boss OTT on Voot is another step towards solidifying our 'Digital First' approach as an organisation. We are confident that our loyal fans and subscribers will enjoy a truly world-class experience through our 24 hour Live feeds, interactivity and gaming offerings."
In regard to Bigg Boss OTT’s content strategy, Manisha Sharma, chief content officer, Hindi Mass Entertainment, Viacom18, said, "Bigg Boss, over the years, has grown to become a phenomenon that drives conversations across the country. With the launch of Bigg Boss OTT, our digital audiences are in for a treat. The new digital exclusive format will take the show’s fandom to its next level through active engagement with viewers being able to play a part in the show’s progress. The beauty of this show lies in the versatility of format and the massive popularity it commands – both aspects helping us in customizing the show as two different content offerings for the two different platforms while maintaining its core ethos."
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