Popular celebrity management company, The Route hosted a Twitter Spaces session last night (June 21) to celebrate the birthday of Thalapathy Vijay. It was a one-of-a-kind Twitter Spaces session that witnessed several top league personalities coming together to express their love for Thalapathy Vijay. The guest speakers of the session included Nelson, the director of the Indian Superstar‘s current film Beast; his heroines in past films - Keerthy Suresh and Malavika Mohanan, south cinema’s most sought after music director Anirudh Ravichander and Master director Lokesh Kanagaraj. Popular television anchor, DD aka Dhivyadharshini hosted the lively and super fun session, on behalf of The Route.
All the five guest speakers shared their sweet memories with Vijay and fans truly enjoyed listening to them. The Spaces session which was trending with the hashtag #CelebrateThalapathyWithRoute, turned out to be a sensational hit among the Twitteratis and has effortlessly smashed records. To give you a glimpse of the dizzying numbers, the session witnessed a staggering 27.9K listeners, thereby becoming the World's second most attended Twitter Spaces session! Interestingly, it is ranked as India's #1 Twitter Spaces session.
Let’s just say that it is not going to be so easy for anyone else to eat this record in the near future unless Thalapathy Vijay himself decides to come on Spaces! While these numbers tell us what we already know - which is the superstardom and colossal social media power of Thalapathy Vijay, it is also important to acknowledge the efforts taken by The Route to host this session with such class. The Route is owned by the humble yet highly in-demand Jagadish, who happens to be the Manager of Thalapathy Vijay and also represents many leading stars in Tamil cinema.
Not often do we witness occurrences like these, where leading film personalities come together for one man and this is definitely a moment to be remembered for Jagadish and his team at The Route. Notably, Jagadish was also the co-producer of Thalapathy Vijay's last release, Master, which was directed by Lokesh Kanagaraj. Jagadish has had humble beginnings in the film industry and has ascended to his current coveted position purely on the basis of his hard work and ethics. Jagadish and The Route's efforts have obviously paid off in the best way possible and we at Galatta Media wish them the best for their upcoming endeavours.
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