Superstar Rajinikanth's TV debut Into the Wild with Bear Grylls tops TV ratings!
It is well known across the globe that Superstar Rajinikanth is the King of Kollywood and one of the biggest stars not just in India but across the world! He has an avid fan following in many countries and almost every new movie of his is celebrated by fans & audiences everywhere! After all these years on the big screens, Rajni made his TV debut by being a special guest on the Discovery Channel show Into the Wild, with Bear Grylls! This popular show hosted by Bear Grylls has a very good following and there have been many celebrities on this show, including our Indian Prime Minister Narendra Modi, former American President Barack Obama, Julia Roberts, Roger Federer, Kate Winslet and others!
The episode featuring Superstar Rajinikanth was shot at the Bandipur Tiger Reserve, at Karnataka, in January. It was aired on March 23rd, simultaneously across all 12 channels of the Discovery network! The overall reach of this show was calculated at 12.4 million, which is said to be about 86% higher than the reach of the previous four weeks! This has also helped the Discovery network collect a massive 89% share in the infotainment genre! This show on the network's Tamil channel DTamil had a massive reach and helped the channel overtake other regional channels like Colors Tamil, Raj TV & Jaya TV, during this slot! Not just the shot but even the hashtag related to it - #ThalaivaOnDiscovery also became a huge hit with over 3.33 billion impressions, by over 1.4 billion individuals! This episode has become the highest-rated TV show of this genre, in this year and the overall second-highest in the history of this genre! He is obviously Thalaivar for a reason!
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