Leading Tamil film production and distribution banner KJR Studios have bankrolled and presented several notable films over the past few years among which include Nayanthara's Aramm and Airaa, Prabhudeva's Gulaebaghavali, Sivakarthikeyan's Hero, the Aishwarya Rajesh and Vijay Sethupathi-starrer Ka Pae Ranasingam, including the 'Thala' Ajith box office blockbuster Viswasam. KJR Studios' upcoming lineup also includes films like Santhanam's Dikkiloona and Sivakarthikeyan's Doctor and Ayalaan, including the fantasy comedy thriller Aalambana starring Vaibhav and Parvati Nair in the lead roles under debutant Pari K. Vijay's direction, who is a former associate of Ratsasan director Ramkumar. Among them, the production on Aalambana had wrapped up in February this year, with promotions now being resumed once again, with KJR Studios in association with Koustubh Entertainment releasing the first single track from the film titled 'Eppa Paarthaalum'. 

According to reports, Aalambana will be based on the tales of Aladdin, with popular Tamil actor Munishkanth speculated to be appearing in the role of a genie. Composer turned actor and director Hiphop Tamizha Adhi has set the tunes and background score for Aalambana, with the 'Eppa Paarthaalum' song sung by popular Bollywood singer Armaan Malik to the lyrics penned by acclaimed Tamil lyricist Pa. Vijay. 

Apart from the lead pair Vaibhav and Parvati Nair, Aalambana also features Anandraj, Dindigul I Leoni, Kabir Duhan Singh, Kaali Venkat, Murali Sharma among others in pivotal roles, with cinematography by Vinoth Rathinasamy, editing by San Lokesh and stunts by Peter Hein, while T. Ezhumalaiyan is serving as the executive producer and P. Chandra is the creative producer. Aalambana created a lot of buzz among Tamil cinema fans after the film's first look poster was released and included only a genie's lamp. 

Watch the 'Eppa Paarthaalum' song lyric video from Aalambana: