A HISTORIC MOMENT IN THE JOURNEY OF A HERITAGE BRAND: Ramraj Cotton's 250th showroom launched by Venkatesh Daggubati

A HISTORIC MOMENT IN THE JOURNEY OF A HERITAGE BRAND: Ramraj Cotton's 250th showroom launched by Venkatesh Daggubati - Daily news

Here’s one brand Ramraj Cotton, a pioneer, a triumphant enterprise, and an unrivaled brand for 40 years and still going strong. Ramraj Cotton is a beacon of culture, quality, and trust and a household name across South India that has changed the perception and elevated dhotis to exceptional heights, especially as a style statement favored by the youth. Ramraj Cotton recently celebrated a milestone 40th anniversary. Today the brand has scripted history, becoming one of the few brands nationwide having 250 company-owned outlets.

The latest landmark 250th store is opening doors on the 11th of June in Vijayawada inaugurated by the man of charisma and style, the veteran actor Venkatesh Daggubati aka Victory Venkatesh. What makes Ramraj so special is the fact that they have something for everyone, from kids to adults, the store has dhotis, shirts, etc. for all ages. They have the most authentic traditional dhotis as well as the latest and cool innovative GenXt dhotis. They have daily wear dhotis at the most affordable prices as well as some of the most luxurious and elegant classes of traditional silk dhotis and shirts at a premium price range with a few select products in our collections priced at Rs.1,00,000 and above.

A home-grown 'Swadeshi' brand that began in 1983 and has disrupted the textile industry with its blend of culture, tradition, innovations, and products. One of the largest manufacturers, suppliers, and exporters of Dhotis, Shirts, Inner Wears, Knit Wear, Fabrics, and Kid’s & Women's Wear in South India, Ramraj is setting a high benchmark in the textile industry. A pioneer in manufacturing traditional dhotis, Ramraj Cotton produces 2500 varieties of dhotis and is the biggest brand promoting authentic culture and ethnic wear in South India. Over the years, Ramraj Cotton has won many awards and millions of hearts.

Over the years, Ramraj has become a highly preferred brand, not just for ethnic wear. Having established itself as a pioneer in manufacturing traditional dhotis, Ramraj Cotton has diversified into several products. Ramraj is home to a wide variety of dhotis from daily wear cotton dhotis to top-of-the-line premium silk dhotis, cotton, linen, and pure silk shirts, kurtas for all ages, innerwear for men and women, and bathroom accessories with over 20 brand extensions.

From humble beginnings, Ramraj Cotton has evolved into an empire from the ground up in a dynamic and competitive ecosystem. Today the brand stands unparalleled and strong, built on the monumental dreams and aspirations of one man, a visionary, Mr. K.R. Nagarajan, who is not just a successful entrepreneur but India’s first Culturepreneur. Unlike most brands, Ramraj Cotton began its journey with the ultimate vision and efforts to go beyond just name, fame, and business. It was and will always be about the well-being and upliftment of weavers and their families, and after 4- decades, the organization stands tall, protecting the interests of over 50,000+ weaver families. Ramraj has also created employment opportunities for over 15,000 families across South India.

One of the critical factors for the ascending brand is a robust network of trust and growth. With a strong foothold in the South Indian Markets, the brand serves over 15000 MBOs directly and through the well-knit distribution system. Also, the company operates 250 exclusive brand retail outlets with stores and showrooms in most cities and suburbs across the southern states. Ramraj stands as a white knight, spinning dhotis, promoting the Indian ethnic culture while safeguarding the environment and providing employment opportunities to thousands of people across South India.

4-decades of unwavering dedication and unparalleled commitment from every person associated with the brand and the adept, astute, and accomplished next-generation leadership under the auspices of the visionary Founder and Chairman, Mr. K. R.Nagarajan, Ramraj Cotton has scripted history with the inauguration of the landmark 250th showroom in Vijayawada. This a historic moment in the journey of the brand that has been promoting the authentic culture of the land and infusing a wave of tradition into all its products. Adding fervor to the triumph, the 250th store is being inaugurated by the ever-stylish and charismatic Venkatesh Daggubati (aka) Victory Venkatesh, a veteran actor known for his versatile acting prowess. He is also the brand ambassador for Ramraj Dhotis & Shirts for Telangana and Andhra Pradesh.

With this milestone achievement, the future for Ramraj Cotton looks very promising. The brand has risen as the market leader in South India and is now aspiring for a Pan-Indian presence with its prodigious products. The organization is making every effort; increasing production, constantly upgrading technology, marketing, and advertising, improving sales, and leaving no stone unturned to cater to customers all over the country with a vision well suited for today’s dynamic market. Ramraj Cotton is all set to conquer the market and author new pages of victory.

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