Shekhar Kammula's much awaited film Anamika is nearing completion. The latest buzz from the unit is the innovative promotion campaign which they have devised. On the occasion of Sankranti and taking kite flying as theme the team came up with kites with a missing person tag on the kites. The film teaser content like "Ajay Shastri is missing, Will his wife Anamika Shastri be able to find him". These kind of promotion material was carried by the makers.

The Nayantara starer film is the remake of Bollywood super hit and critically acclaimed film Kahaani starring Vidya Balan. Vaibhav Reddy and Harshavardhan Rane will be seen in prominent roles. Anamika is a bilingual film being shot in Telugu and Tamil simultaneously. Ace music director M M Keeravani is scoring the music for the film.