The film’s first look poster opened to great fanfare as it was NTR’s commercial venture yet again with a striking title Jai Lava Kusa. When most expected a grand and flamboyant audio launch event, Jai Lava Kusa music composed by Devi Sri Prasad was done in an elegant manner.

The movie already has great expectations and will launch in maximum number of screens in all states including Andhra Pradesh and Telangana. And, an amazing poster was also launched to mark the audio launch.