The recently released Tamil film Vathikuchchi is going to be dubbed in Telugu titled Pranam Kosam. Acclaimed director AR Murugadoss who made super hit films like Ghajini, Stalin, 7th Sense and Thupakki has produced this film. Another interesting news is that the hero of the film Dileepan is the brother of Murugadoss. The film was a super hit in Tamil and Murugadoss is expecting similar response from the Telugu audience. Samreddy Raja, Sekhara Reddy and M Venkat Rao are producing the film under Sri Jaganatha Swamy Productions banner. It is set to hit the screens on 27 December.

Murugadoss mentioned his happiness over giving the distribution rights to Venkat Rao. He said, "There were several offers for Murugadoss for this film but he chose us to make it and I am thankful to him for the same. We are releasing the film with maximum number of prints across the state. Sri Rama Krishna has written lyrics and dialogues. Request the Telugu audiences to embrace the film and make it a huge success".