The makers of Sharvanand's new Telugu film titled Yemito Ee Maaya, directed by National Award winning Tamil director Cheran, has roped in actress Nithya Menon as the heroine in the film. Notably, this is Cheran's Tollywood debut. Nallamalupu Srinivas (Bujji) will produce the film, which will go on floors soon. A formal pooja was held in Hyderabad recently.