The music of the Telugu version of upcoming Tamil film 3, starring Dhanush and Shruti Haasan, was launched by producer D. Ramanaidu and it logo was unveiled jointly by Dr. Rajasekhar and Jeevita in a function held at Taj Deccan in Hyderabad.

Featuring the wildly successful track 'Why this Kolaveri Di?', the film is directed by Dhanush's wife and Rajinikanth’s daughter Aishwarya. Producer Natti Kumar has bagged the Telugu dubbing rights of 3 for a whopping Rs. 5 crores. Music has been scored by Anirudh.

After unveiling the audio, D. Ramanaidu talked about his fondness towards Rajinikanth's family and praised 'Kolaveri di...' track. On his turn, Dhanush thanked the guests and the media for encouraging his film. Srihari, Anirudh Ravichander, Disco Shanti, Rana Daggubati, Udaya Bhanu, Devisri Prasad, Vijayanedra Prasad and others were present.