Suriya seems to have hit by the investors bug. The actor's 2D Entertainment along with a group of High Net-worth Individuals (HNIs) have now funded HeroTalkies.com, an entertainment start-up offering legal, online streaming of Tamil movies. ent sees this as a strategic investment into the online movie streaming business. “As a forward-looking organization, we are keen on exploring several partnerships that expand our existing portfolio in the entertainment industry. With movies moving towards digitization it was a logical step to bring into our fold an online streaming platform,” said Rajsekar Pandian, CEO of 2D Entertainment.
A significant portion of the investment raised will be diverted towards content and customer acquisition across different geographies, augmenting the company’s vision of eliminating piracy in the process. “Aathi and I are really excited to welcome our new investors. To have someone like Suriya, not just endorse but invest in us is a big shot in the arm. The faith shown by them is a huge concept validation. We see exciting times ahead," said Pradeep V S, Co-Founder & CEO of HeroTalkies.