Soha Ali Khan is the face of Globus
The Rajan Raheja promoted retail chain Globus has recently signed Soha Ali Khan as their brand ambassador, taking a step further in brand building. Soha is the ‘Face of Globus 2006 – 07’.
Mr. Vinay Nadkarni, CEO, Globus says “Globus stands for cool and casual fashion for today’s Indian youth who are very comfortable with their Indian-ness in this ever changing world. Soha reflects this very attitude and comes across as a modern and confident youngster who strikes the perfect balance between the western style of dressing & Indian fashion.”
Globus will launch its first above the line campaign with Soha Ali Khan in mid April 2006 which will include outdoors and print. With this initiative Globus hopes to recreate the magic of fashion amongst today’s youth.
Courtesy: IndiaFM
