Shruti Haasan, one of the most sought after heroines in Indian cinema, has launched her own production house named Isidro. The aim of the production house is to focus on short films, digital films, musicals and multimedia based modern content. According to sources, Isidro might produce feature films as well in future, but currently the multi-faceted actress is concentrating on promoting new age forms of film making.

Shruti will not only be releasing her own music content under the Isidro label but is also looking at giving opportunities to some new, independent and young artistes.

On the acting front, her much awaited movie Srimanthudu is releasing today and later this year we will catch her in Puli with Vijay. Her upcoming films in Bollywood include Welcome Back, Rocky Handsome, Yaara and the recently signed Baadshaho.