Superstar Rajinikanth’s Kaala which released couple of days ago took a monstrous box-office opening all over the world.

The special factor of the film’s online promotional campaign is the lovely Twitter emoji which was made public last week. It is the second South Indian movie after Vijay’s Mersal to attract fans this way.

But it comes to an end tomorrow as 10 June (Sunday) will be the last day for #Kaala to come along with its emoji.

Tags: Rajinikanth, Dhanush, Huma Qureshi, Samuthirakani, Kaala