Anupama Parameswaran has become one of the most sought out actresses in South India after a notable debut with Premam in Malayalam, which went on to become a blockbuster hit. She soon started receiving various roles and went on to make her entry in Telugu in A Aa alongside Nithin and Samantha and followed it up with her Tamil debut, Kodi, opposite Dhanush.

With several films in the three languages, Anupama Parameswaran ventured into the Kannada film industry with Natasaarvabhowma under Pavan Wadeyar's direction with Puneeth Rajkumar and Rachitha Ram in starring roles, music by D. Imman and production by Rockline Entertainments Pvt. Ltd.

Natasaarvabhowma released in the first week of February has become a successful venture marking Anupama’s success in the Kannada film industry as well. The makers of the film have now released a video song titled ‘Tajaa Samachara’ featuring Puneeth Rajkumar and Anupama Parameswaran titled, which can be viewed below: