There is no doubt that the Malayalam industry is focussed on creating meaningful cinema. Unlike its counterparts, here the script is given more value than the big names attached to the project. And, it is not that easy to have a successful 100 days run at the Mollywood BO. But Nayantara's recent horror thriller Maya seems to have weaved the magic at Kerala too. The film has completed 100 days at many centers in the State and is still going strong.