Mersal is a common word used in Chennai to denote that a person got intimidated or overwhelmed by something. But, when Thalapathy Vijay’s movie was named the same it instantly became a brand.

Production house Sri Thenandal Films has took the step ahead after they launched an exclusive emoji for Mersal.The name has now been trademarked as a brand and it can no longer be used by any business or entity to make profit.

If someone plans to launch a Mersal bubble gum, biscuit or tag it to promote their services, they should pay royalty. The team is delighted to have trademarked Mersal as a brand/ product even though it’s just the name of a movie directed by Atlee. The film had a grand audio launch recently.