Nalan Kumarasamy's Kadhalum Kadhandu Pogum is definitely one of the most awaited films in Kollywood. The film, which is all set to hit the screens on March 11, has adopted a new way to promote their film. The team has announced a dubsmash contest on Facebook and the winner will be rewarded with Rs 10,000 and 40 gms of silver. It will also be aired on television.
 
Produced by CV Kumar, the Soodhu Kavvum director has revealed that his film will be a romantic comedy with Vikraman-kind of friendship angle. The film has Vijay Sethupathi and Premam girl Madonna Sebastian in lead roles. Studio Green is distributing the film along with Abhi & Abhi Pictures.