Produced by 70mm Entertainment and Farmer's Master Plan Productions, the horror thriller Balloon with Jai, Anjali and Janani Iyer in lead roles under Sinish's direction and distributed by Auraa Cinemas with music by Yuvan Shankar Raja is releasing in theatres today.

Jai took the opportunity on what went into him deciding to join the film in a press release. He said, "'Balloon’ is my first horror film. Though I have been approached for a lot of horror films before, none impressed me like Balloon. Sinish’s narration and the whole story was so fresh and attractive. I play an assistant director in the present day and a Balloon seller in the flashback portions. My clown character will be the highlight of the movie and I am very excited to see the audience response for it. I must admit Yuvan’s music has elevated the movie to the next level. His work is just brilliant !!! ‘Balloon’ is much more than a spine chilling horror movie, it has a well laced romance and comedy also. I am sure ‘Balloon’ is going to be a very important film in my career. I am very excited about the film coming out today."