Debutante director Kinslin's urban entertainer Vatthikuchi, produced by AR Murugadoss under his banner Murugadoss Productions in association with Fox Star Studios, is all set to hit screens on March 15! Meanwhile, the makers of the film have come up with an innovative way to promote the film, through flash mobs and auto-rides, in the state.

The director said,"Four to five branded auto-rickshaws starting today will ply to places such as Madurai, Trichy and Coimbatore, promoting the film. A bunch of youngsters will travel to these places in the autos and dance to the songs from the film. Since the hero in the film plays an auto driver, we believed promoting through auto-rickshaws will make sense. Most of these scenes in the film were shot in crowded places of Chennai, and therefore, these youngsters will perform in such places to attract onlookers."

He added that the lead actors of the film will join the team on March 15, and over 100 autos with banners and stickers will ply in the city for the next three days.

The film features debutante Dhileeban and Anjali in the lead roles, while Saranya Ponvannan, Sampath Raj and Jayaprakash will be seen playing important roles. Music for Vatthikuchi has been composed by Ghibran.